That Aston Martin is not a brand anyone could go through the platitude of the day. In any head could fit as “general estate” a company who makes the chickpeas coupes selling 200,000 euros, but is that a while now Gaydon firm has become even more emphasis on product customization services, leading its emphasis premium levels previously reserved for icons such as Rolls-Royce premium.
In charge of translating into reality the most peculiar whims of their customers is Q, an internal division that today allows us to learn more about their work. This department shares its name with the office and the head of R & D films James Bond lives only to satisfy the whims stranger. Far from thinking only in custom wheels and colors unbelievable, Q by Aston Martin (that’s his name) accesoriza British manufacturer of vehicles almost as if the recipient was a 00 agent, and even create and modify unique amenities.
Some examples illustrated in its press innovations for the Geneva Motor Show include the installation of a digital camera especially for trips to the circuit, housed in its own metal case and leather, exclusive leather upholstery for the Cygnet with photographic effects, t-tanned leather and even customization work as unusual as your bike painted to match the body color of the car. Basically, if you ask (and money is no problem), Aston Martin does. Do not miss the official gallery with some of his work.